LazyLab Is Buzzing With Energy

by Chloe Gordon on 03/17/2021 | 2 Minute Read

It's one thing to be fun, it's another thing to be vibrant. LazyLab is conceptual beer packaging that we wish was the real thing. From the labels alone, I can taste the sweet fruity aromas and citrusy hops. The bright colors are the perfect pairing to a brand influenced by tropical life. It might be called LazyLab, but these cans are buzzing with enthusiasm and energy.


?LazyLab is a fictional branding project. These projects that I have set myself are to help push my skills and learn new things - for instance, these mock-ups are created in Adobe Dimension.

LazyLab is a brewery based in Brighton, brewing a variety of award winning IPA’s. Inspired by the West Coast and tropical vibes, LazyLab’s signature IPA’s are hoppy, full of flavour and packed with attitude. Simply put, a juice rave in a can.

Expect punchy, tantalising notes with a satisfying finish that will leave you wanting more. Each flavour is represented by a unique colour palette, illustrated character and abstract design that embodies the notes and vibes from drinking it. LazyLab makes beers that are to be enjoyed responsibly with mates, good music and food.

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Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
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