It’s one thing to be fun, it’s another thing to be vibrant. LazyLab is conceptual beer packaging that we wish was the real thing. From the labels alone, I can taste the sweet fruity aromas and citrusy hops. The bright colors are the perfect pairing to a brand influenced by tropical life. It might be called LazyLab, but these cans are buzzing with enthusiasm and energy.
?LazyLab is a fictional branding project. These projects that I have set myself are to help push my skills and learn new things – for instance, these mock-ups are created in Adobe Dimension.
LazyLab is a brewery based in Brighton, brewing a variety of award winning IPAâs. Inspired by the West Coast and tropical vibes, LazyLabâs signature IPAâs are hoppy, full of flavour and packed with attitude. Simply put, a juice rave in a can.
