Time To Hype Up The Hype Company's Branding
by Alianne Valladares-Prieto on 03/15/2021 | 2 Minute Read
The Hype Company is a fertilizer manufacturer and expert in biotech treatments that pride themselves on using natural sources. In launching a new liquid fertilizer, they reached out to Lavernia&Cienfuegos to develop a packaging design that would target a younger audience, most of which shop sustainably and have an interest in reusable containers.
Lavernia&Cienfuegos aimed to develop a creatively stackable container that could be used and stored in several ways while using and after using the product. The classic, interlocking plastic brick design reminiscent of childhood toys and construction sets was the perfect way to do so. Sticking to red, black, and white maintained its edge and modernity while still being playful and trendy.
As an addition to The Hype Company’s catalogue, their R&D team developed an innovative line of products focused on flower cultivation. They wanted a liquid fertilizer container that could be reused as a receptacle once empty. It is aimed at a young, modern target who care for their own urban garden and are just starting out in agriculture.
The brief specified that the container should be stackable, and also established certain conditions regarding the diameter of the mouth and the closing cap. The result is this cube that brings to mind classic construction set blocks and optimizes logistics for both the manufacturer and the users.