Say Hello To Our 3 Friends

Kuudes Helsinki developed the alluring and colorful brand identity for the Finnish ice cream brand, 3 Friends. Straying from the norm with the format of their recently released ice cream bars, they wanted their branding to match. A bright orange as the main brand color with contrasting pastel pink, green, and blue go well together to bring out a playfulness, while still maintaining an edge. The minimalist, high-contrast photos of the ice cream bars, as well as the hands holding them, emphasize the quality and attention-to-detail of independently owned ice cream company products.

3 Friends, the beloved craft ice cream manufacturer based in Finland, decided to become the first independent brand to expand their range to include ice cream sticks. As a new challenger in the market, the packaging would compete with huge international brands that, for years, have dominated the category. 

After testing various options, we chose a vertical format for our layout. It was the best way to communicate both the delicious flavors and the orange brand color, no matter which way the packaging ends up laying in the freezer. The final result fulfills the 3 Friends promise of quality with a modern, elegant, and simplistic style. From now on, 3 Friends will have ice cream lovers eating out of their hands. 

DESIGN: KUUDES HELSINKI / CLIENT: 3 KAVERIA / PHOTOGRAPHY: DUOTONE / PACKAGING PHOTOGRAPHY: PAAVO LEHTONEN / CUSTOM 3 KAVERIA TYPEFACE "MAINERI": JUHO HIILIVIRTA