DIELINE AWARD WINNERS REVEALED

Machair Water's Packaging Is As Pure As Water Itself

by Chloe Gordon on 03/12/2021 | 2 Minute Read

There's something special about discovering a new brand of water that has packaging so pure it makes you feel refreshed just by looking at it. Studio h has captured water's pristine simplicity in their design for the Scottish-based start-up water brand, Machair. With the simple illustration and softened color scheme, water's most authentic essence can sparkle through.


Studio h has created the branding and packaging design for start-up boutique water brand Machair on the Isle of Lewis in the remote Outer Hebrides, Scotland. Machair is a Gaelic word for the rare, low-lying fertile grassy plains found on the West coast formed over the years by sand, Atlantic gales and traditional Outer Hebrides crofting practices. The name was chosen to celebrate this beautiful landscape and the islanders who came before them – a uniquely Hebridean water from a spring that provided water for generations of crofters who worked the surrounding land.

“To capture the essence of the unique source of this pristine water, the branding uses a modern take on a Celtic style and the simple, flat colour illustration evokes the isolated nature of the island” says Rob Hall, Creative Partner, Studio h. Featured in the illustration is an old crofters cottage with a red door that marks the source of Machair Water. The layout changes between Sparkling and Still to emphasise the different variants and create interest.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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