Who says Tennessee is only good for whiskey and moonshine? Tennessee Homemade Wines challenges that notion with their extensive line of fruit-based wines. From apple to peach, there are few fruits that are left out in their recipes. A brand as varied and creative needs branding to match.
Chad Michael studio stepped in to create a face for the winery that would lure customers in before and after the famous tastings. Each bottle’s label was given a crisp and clear design, differentiated only by the respective colors assigned to indicate the flavor and fruity notes. Simplistic illustrations of Tennessee’s iconic moose antlers, as well as the wood barrels used in the fermentation and aging process are used as the label’s header. Meanwhile, a traditional typeface lines every other inch of the bottle, providing every detail one needs to know before taking that first sip.
