Cartografie's Packaging And Branding Leads Chocolate Lovers On A Journey
by Rudy Sanchez on 03/11/2021 | 2 Minute Read
Chocolate is a sensory experience, and, at the highest level, the confection is a pleasure not just to the taste buds but also to the eyes. The packaging can even set the stage for that indulgence contained within.
The care and craft that goes into every cocoa-based morsel can best be exemplified with the box that holds them. And for consumers that prefer chocolate with more of a conscience, the packaging itself can show a commitment to a more sustainable decadence.
Cartografie, a London-based chocolatier, takes its name from cartography, the art of mapping. Like cartographers, the firm leads the chocolate lover through a journey of the senses while making nods to the elements that make cocoa special. The packaging uses premium materials and finishes, such as metal foil, embossing, and no-glue packaging artfully folded by hand. Cacao gets cultivated within 20 degrees of the equator, and the packaging employs a reusable band that nods to the geographic range where the crop grows.
The luxurious and beautiful packaging and branding come courtesy of Studio Minerva. The wordmark is opulent, elegant, and on-brand. The fanciful work gets condensed in the letter mark “C” for the brand, adding another option to the visual language of Cartografie. Additionally, the logotype gets a sturdy serif that the studio turns into near-flowing lines of melting, drizzled chocolate.
If chocolate is the destination, then Cartografie’s packaging is the boarding pass to the rich and luxurious taste of cocoa.