Tasty As Always Doesn't Fail To Keep Its Promise
by Alianne Valladares-Prieto on 03/10/2021 | 2 Minute Read
Gutsulyak.Studio developed a visually appealing brand identity for Tasty As Always. Incorporating swirls of white, representing the mayonnaise itself in the logo, and bold colors, they designed a simple, yet playful look. The hunter green, floral logo highlights the natural ingredients, while creating an easily identifiable face for the Tasty As Always brand.
Tasty As Always is a junior brand within Olkom. Based in Ukraine, throughout fifteen years, it has gained popularity in a low-price segment and offers inexpensive yet delicious sunflower oil-based products. We were commissioned to rethink and update the overall brand appearance starting from the mayonnaise sauce series.
Mayonnaise is a delicate sauce that already became a common part of everyday nutrition for many Ukrainians. The target audience is rather conservative, while numerous competitors scream with their detailed, colorful designs and food photos. Thus, the main challenge was to find a balance between affordable simplicity and delicious elegance. The strategy is to show mayonnaise as an ingredient for a favorite meal. New, clean, and bold packaging design helps to stand out on the shelf because of its distinctive graphics, high readability, and live colors rarely used in a sauce category.