White Russian Studio had their fun when creating the brand identity for Skuratov Coffee Roasters. Defying any and all stereotypes behind coffee, they aimed to package and design the labels so that anybody that happens upon it on a shelf has no choice but to take a second glance.
Bottled in what is traditionally reserved for beer bottles, the nitro coffee makes a statement before you are even able to read about it, much less taste it. The statement ‘coffee revolution is now’ is written in uppercase, bolded typeface on the box, as if that was not clear enough. The otherwise minimalist, pouches, boasting the Skuratov logo, call for a new understanding of coffee roasting altogether.
The idea behind our branding for Skuratov Coffee Roasters was to make it more clear and defined, giving it a chance to cut through all the noise and perceptions that come with traditional coffee roasters and cafes today.
