Neurox Normalizes Juiced Vegetables One Can At A Time
by Alianne Valladares-Prieto on 03/01/2021 | 3 Minute Read
Dops Digital set out to design an appealing and noteworthy packaging for Neurox’s assorted vegetable drink options. Maintaining a pastel color palette, the design team kept it simple, yet colorful. They also aimed to keep the emphasis on the vitamins, instead of the vegetables themselves in order to promote a health-oriented motivation in consumers. Each individual flavor boasts the specific vitamin whose percentage of recommended daily intake is being targeted. A bolded, uppercase typography keeps the information clear and concise in an aesthetically pleasing manner.
Simplicity is unbeatable. This is exactly the style that combines organic content with a straightforward user experience.
Full of color, but not kitschy packaging, centers the attention on the vegetables flavoring the drink. If you thought that vegetable juices were limited to tomatoes and carrots, Neurox sets out to prove you wrong. These drinks incorporate cabbage, cauliflower, and even notes of garlic in some of their beverages.
The goal is, not only to focus on originality of flavor, but to emphasize the value of delivering pure vitamins in each can. For this reason, the design showcased calories and vitamins as an amount compared to a daily use ratio.
If we had to describe the design system we created for Neurox Vegetable Drink with just two words, it would be "authentic" and "candid".
- Designed By: Dops Digital