Sorry Ginger Ale, Imbirych Is Taking The Spotlight
by Shawn Binder on 02/09/2021 | 2 Minute Read
Imbirych is a unique spirit that combines the natural aroma of ginger with hints of lemon and honey. Whether enjoyed on the rocks or as a component of a cocktail, Imbirych is a Russian spirit whose unique ode to ginger ale's prominent flavors, calls for equally bold branding.
PG Brand Reforming Company took the lead with designing each element that came together gracefully. The orange and cream color palette exudes a warmth that can only be matched by the warmth felt by the 56% alcohol content when you're one shot in. The inclusion of weathered illustrations typically found in traditional cookbooks shed light on the fact that the spirit's recipe stems from a passed-down family recipe.
Imbirych is a combination of a spicy ginger taste, a natural honey sweetness, and sour lemon. Our team chose a craft design to make an additional emphasis on homemade quality recipes. The label looks like an infographic passport of the drink. We use engraving ingredients, illustration, and handwritten accents to enhance the craftiness of the product.
The color scheme emphasizes the feeling of warmth that spreads through the body after the very first glass of this strong and natural drink and recalled Grandma's recipe on faded sheets of paper.