Oops, The Butcher’s Shop did it again. They were contracted to design a can and package for a new member of the Ben Wren family: the spritzer. Cohesive with the rest of the brand’s identity, the design for these cans is both minimalist and playful. The straightforward nature of the beverage and the fact that it boasts its 100% Natural composition and ingredients list is paralleled by the clear and concise type font. The possibilities of where and how you can sit back and sip these spritzers are endless. That much is made clear with one glance at the collage of tiny portraits that speckle the length of the colorful can.
Having already designed award-winning, premium boxed, and canned wines for Ben Wren in the past, we were briefed to develop a canned spritzer range that would live comfortably with the rest of the brand but simultaneously stand out as a low-calorie, fresh-flavoured spritzer that could be equally enjoyed on a night out as at a beach or festival.
