Featured image for Steamies Packaging Is Clucking Adorable

Steamies Packaging Is Clucking Adorable

by Shawn Binder on 02/05/2021 | 2 Minute Read

Are you clucking kidding me?! We're digging the design for Steamies, a new line of steamed eggs. The illustrated chicken has places to be on that moped, reinforcing the idea that you should gobble up these little bites on-the-go. The vibrant colors represent different flavor variants, while the typeface is a sunny yellow, allowing for strong consistency across SKUs. Whether this chicken is on a plane, tractor, or bike, it's saying peace out and straight vibing.


Bye-Bye Boiled. Hello Steamies! With the success of Outdoor Hens on the grocery store shelves, St. John Family Farms was ready to expand their brand with a new line of steam-cooked eggs: Steamies. We developed naming and packaging for Steamies that highlights the all-natural flavor found in every protein-packed bite. As an on-the-go snack, we focused on designing playful packaging that brings the spirited Steamies brand to life. Each flavor was given a whimsical name, as well as an energetic illustration of an adventurous hen. Our copywriting team developed an ownable brand language to best communicate Steamies’ small-batch, farmed with passion, and carefully steamed qualities. Paired with the playful packaging, we built a strong, cohesive brand identity.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • Designed By:: Olio Studio
  • Creative Direction: Marija Vidal, Eszter T. Clark
  • Illustrators:: Lisa Engler, Eiselle Ty, Amanda Lim
  • Designers:: Lisa Engler, Eiselle Ty, Amanda Lim

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