Suculenta Repostería Will Have You Feel Like You're In A Dessert Fever Dream
by Shawn Binder on 02/04/2021 | 3 Minute Read
Healthy versions of desserts might seem like a fever dream, but thankfully the designs for Suculenta Repostería, a healthy dessert shop, are dreamy enough to make you feel like you need to pinch yourself. The design system features gradients that seamlessly blend pinks, purples, light creams, and beautiful illustrations that make the design feel ethereal.
Suculenta Repostería is a holistic dessert shop that creates healthy versions of delicious treats. Their philosophy is that we all have the ability to heal through the food we eat. The resulting project is a refined brand system that involved reworking the identity and designing packaging, menus, illustrations, copy and social media, as well as other material. The idea is for all touch-points of the brand to communicate the holistic concept behind Suculenta's ingredients, their philosophy and their individuality as pioneers in the vegan/gluten-free dessert industry in Monterrey.
Suculenta’s brand consists greatly of the use of color. The gradients used throughout the system are swirled in a way that represents the process behind combining magical ingredients and crafting the baked creations. An important result of this redesign involved creating material for selling & gifting the treats. We created different boxes for donuts, cakes, cookies and pie slices. The boxes were designed for Christmas gifts and use silver foil and colorful illustrations on white for a more elegant approach, but the idea was to keep it versatile enough to use for any season. Stickers were also made to identify the treats as vegan, keto, paleo or gluten-free. Vegan or not, you deserve something delicious!
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