Nobody wants to be in a position to question what is in their oh-so-delicious drink of choice. If it tastes that good, “ignorance is bliss” seems to be the best approach.
For this reason, Agora teamed up with Partners in Crime to develop a brand identity that would reflect the companyâs ethos in a manner that was as transparent as the ingredients in their spice concentrates. The design team chose to use the principle of a 1:10 mix ratio to create the label. Alluding to the natural properties of the ingredients, the pastel color swatches for each of them is also a beautiful touch.
