Just in time for Valentineâs Day, SAXX launched a premium cashmere blend underwear line. The Mega Lux includes a short sleeve crew neck shirt and a pair of boxer briefs.
SAXX contracted Andrew Zo to create a refreshing, new packaging for their most luxurious line to date. Choosing a linear route, emphasizing structure and irregular angles, Andrew Zo was bold in ways and conventional in others. For example, the simple white and black color palette is traditional; meanwhile, the lack of labeling and information, sans the logo in the center and the sticker closure, bring on a more modern feel. In every regard, the packaging screams luxury from inside and out.
