TANGERINE AND YOU seems to personify tangerines in the cutest ways. From the brand name to the cartoon details, every aspect feels friendly and quirky, like each tangerine used for each of the products’ recipes is giving you a hug and a smile from beginning to end.
AURG Studio created the playful designs, including a number of hand-drawn icons, shapes, and intricacies. The versatility and practicality of the products’ boxes make it appealing and call attention to the importance placed on nature, by giving people the ability to reuse the boxes later.
TANGERINE AND YOU is a tangerine farm located in Seogwipo, JEJU Island, KOREA. It is one of the farms that takes care of the quality of tangerines meticulously using the Tyvek farming method. They have a variety of tangerine products, including tangerine juice and tangerine malaeng. They contain nothing but the sunshine, wind, warm heart, and sincerity of JEJU Island.
We developed a typeface and used it across the board. The handwritten typeface gives a cute feeling due to the large margin between strokes.
The symbol of TANGERINE AND YOU was developed with a post stamp motif. It uses the small body of tangerines and a special typeface to convey a cute and warm emotion. A hand-drawn texture to the tangerine shape was also added to further highlight it.
