Beetrip Honey Makes You Take A 180
by Alianne Valladares-Prieto on 02/25/2021 | 3 Minute Read
George Tripkos, the founder and beekeeper of Beetrip, gave up a life of civil engineering to practice beekeeping. While that is definitely not something you hear every day, it is something that was done in style.
Phantom developed the branding details, managing to encompass the significant details that reflect George’s ethos and mission. With a focus and emphasis on the fact that each jar of honey originates from controlled pollination in the dense forests of Greece, natural elements are illustrated and nestled snugly behind the typeface. Each respective flavor hosts a different image, whether it be a chestnut or oak leaf.
Once a civil engineer, now a beekeeper, George Tripkos decided to enter the market with an unexpected approach to the commodity product that is honey. The family of products consists of four varieties: pine, chestnut, forest and flower honey. As the name suggests, Beetrip honey is the product of the bees’ journey to nature and its flora - spanning from western Macedonia, to Chalkidiki and going as far as mount Athos. Privately held beehives and responsible beekeeping practices ensure the highest of quality.
In an effort to explore a different lifestyle and mindset as compared to what the corporate world had to offer, George Tripkos made a complete 180 degree turn in life. The decision was hard and the path to success was long. But despite the hardships faced, what started out as a small batch honey production, came to be what is now well known as Beetrip honey.
Eventually growing into a sustainable business with a considerable amount of selling points across northern Greece, Beetrip honey is the manifestation of chasing one's dreams in the real world, despite adversity. Where the choice was not simple, George chose vision over routine.
A color palette inspired by nature lays the foundation for all illustrations on the labels. The post stamp signifies the journey of the bees, as well as the journey of the founder into a new way of living upon switching to agriculture as a career.
Additionally, the company logo is a unified complex of letters, a fluid composition, decorated with discrete folklore ornaments. An oak leaf, a pine cone, a flower, or a chestnut is the main element on every label, beneath the lucent white title.
- Designed By: Phantom