In the same way they say the camera adds ten pounds, we all know that sometimes mirrors lie. We can search for society’s standards of beauty in our reflection, or we can choose to embrace our individuality and features. With this in mind, NEKER focuses on shedding light on the importance of looking past conventional standards, finding natural beauty, and using quality products to enhance it.
Plus X Studio teamed up with NEKER to create a diverse and eclectic brand identity that represents the spectrum of beauty. Focusing on neutral pink and beige tones, while playing around with fonts, italics, and bolds, NEKER puts a playful twist on traditional beauty product marketing and packaging.
