Plant-based milk has gained popularity in recent years, and itâs not difficult to see whyâthey’re easier to digest than dairy for many people and can be lower in calories and free of unhealthy fats. It’s also vegetarian or vegan, so it’s less impactful on the environment than dairy, with many varieties, from soy and hemp to oat, almond, and even pistachio. Of course, with any crowded and competitive market, standing out with branding and packaging is critical to alt-milks.
Pistachio milk Táche stands out with exceptional packaging and a visual identity that ties to the brandâs story and its ownersâ lifelong love of the nut. The talented folks at agency Futura took the founders’ passion and reverence for the beloved nut and expressed it in a way unique to the plant-based milk market. The branding is slightly surreal, friendly, and warm.
