Featured image for GreenGlow Makes Feeling Beautiful, Eco-Friendly

GreenGlow Makes Feeling Beautiful, Eco-Friendly

by Alianne Valladares-Prieto on 02/23/2021 | 3 Minute Read

GreenGlow is an online beauty product market that focuses on environmentally friendly and health-conscious merchandise. Partnering with GreenGlow, Brada created a dainty and beautiful brand identity to place emphasis on the two significant goals of the company: to focus on beauty and the planet. The pastel pinks seem to call to light the concept of beauty, while the green accents are directly related to the environment, as well as general healthy living. 


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GreenGlow is a Mexican platform that distributes clean beauty products, free from ingredients that are harmful to one’s health. The main discourse of the brand is based on the fact that beauty and consciousness can, in fact, go together. For this reason, it was essential to have a balance between the glamorous world of beauty, and the healthy and conscious world. 

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The identity is influenced by the classic 70's with neon touches and organic shapes that, in combination with elegant and contemporary typefaces, give us the balance that the brand needs to live up to its slogan: Where Beauty meets consciousness. 

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Fotografía: Karma Comunicación