Because Every Outfit Should Be A Little Marcado
by Alianne Valladares-Prieto on 02/22/2021 | 3 Minute Read
Everything purchased at Marcado looks like it came directly out of an 80’s MTV music video. With that generational style in mind, the brand seeks to set itself apart. Offering brilliant and flashy pins, straps, and other accents meant to liven up any outfit or accessory, Marcado’s packaging needed to follow suit.
They reached out to Brada to help them in effectively promoting their memo—that you should always be able to boldly “mark” up an otherwise mundane jacket, bag, or shirt. To do so, a quintessentially 80’s neon purple, blue, yellow, and green were chosen for the box and cross-over labeling finish. The repetitively formatted slogan “mark your style” is also reminiscent of 80’s fashion and does well to further drive their message home.
Marcado is an accessories brand with an 80’s vibe. They design and produce straps and pins that allow people to customize their bags and accessories.
The concept starts with the name Marcado, which means ‘marked’. This is exactly the brand's purpose: to mark outfits and accessories with a unique style. The color palette comes from visual references from 80’s fashion, with an eccentric mixture of materials and colors. Typographic selection contrasts with the retro vibes, and gives Marcado a fashion-forward look.
- Designed By: Brada
L&E International Ltd.