The designs for Confectum Chokko Bars feature fun illustrations that will remind some folks of the cartoon CatDog. The hero colors of lime green and traffic cone orange make each variant pop, and the sprinkle pattern adds to the playfulness of the brand. Although the hero characters and colors are drastically different for each flavor, the illustration style and typeface give the brand a cohesive feel. Each of these illustrations is light-hearted and youthful, making them the perfect way to bring back the feeling of being a kid.
New glazed wafer bars with different flavors from Ukrainian manufacturer Lisova Kazka entered the established world of big recognizable brands with almost no rational differences between products. The challenge is to gain market share in this world with a minimal advertising budget.
Our research has shown that people who buy bars are particularly willing to switch to new things. 95% of our respondents aged 18-30 years old admitted that they often or sometimes take new brands and flavors of chocolate wafer bars, and 56% are constantly looking for something new in the category.
