Scence Is That Skincare Brand That Just Makes Sense
by Alianne Valladares-Prieto on 02/17/2021 | 3 Minute Read
Scence is an all-natural, completely sustainable, and ethically sourced skincare brand. As they transitioned from an artisanal, boutique style brand to a larger scale enterprise, they felt the need to vamp up their style. With the help of Kingdom & Sparrow, they were able to renovate their design and labeling to further exhibit their ethos.
The paper, cylindrical containers for each deodorant, balm, and cream sets it apart from competition and does well to establish trust with consumers. With so many options, people want to feel like what they are putting on their body, just as much as what they are putting in, is whole and organic. By placing an emphasis on sustainable packaging and easily distinguishable, monochromatic designs, Scence makes people feel like taking home one of their products just makes sense.
Scence came to Kingdom & Sparrow with a mission to grow their skincare brand. Handcrafted in Cornwall, their ethical, natural products had a loyal but small following, mirrored by their small-batch, artisan look. Before reaching out to new, bigger suppliers, Scence needed to update their brand for a modern, discerning, eco-conscious consumer who cares about the planet but also wants quality skincare.
To move them away from their artisanal identity, Kingdom & Sparrow developed a fresh look that brought them into the modern, commercial skincare market, creating a brand that would look as at-home in local boutiques as it would on supermarket shelves.
Establishing trust in the company and the product were essential to grow their audience, so the UK branding agency developed a strong identity with a more contemporary design that identified with their consumer. Kingdom & Sparrow chose a mature colour palette with a softer edge and hand-painted illustrations to reflect the natural ingredients, while adding a premium touch.
Clear visual navigation and range architecture to better help consumers understand the difference between products and scents was also paramount, as their current products were hard for people to differentiate. The logistics of ensuring all necessary copy fit well and maintained the sleek design was a challenge, but one that Kingdom & Sparrow rose to. By choosing paper tubes for packaging, the space issue was solved in an effective manner. Together, the brand assets tell the story of the brand and showcase the quality of the products.