Let's Be Frank, Seltzers Are The New Beer
by Alianne Valladares-Prieto on 02/16/2021 | 2 Minute Read
Frank Seltzer is a hard seltzer brand whose branding is as straightforward as its ingredients. There’s nothing easier to drink than simplicity with a hint of fizzle, and Frank Seltzer does a good job of enticing you to grab its boxes off the shelf.
Partnering with Fitzroy Amsterdam to develop a unique personality and image, Frank Seltzer gives us bold, groovy, and linear digital artwork to entertain ourselves with. The creative names for each flavor are written in the same color as the respective flavor, which always matches the color of Frank’s hair. The distinguishable face makes the brand’s identity playful and unique.
Frank Seltzer is a no nonsense brand. We basically sell nothingness with a flavor, and 4.5% alcohol. The best part is that there’s no added sugar. So naturally, it only contains 25kcal per 100ml. It's the refreshing beverage that the conscious consumer is looking for. Especially in this ever-demanding society, where the bar of living a healthier lifestyle, is constantly rising.