TUSOL Has You Feeling Good, Inside And Out
by Shawn Binder on 02/10/2021 | 2 Minute Read
Separating packets by individual smoothie flavors and then providing a small and large box for storage and travel, TUSOL makes it simple for their clientele to be on-the-go. Each packet’s color matches the flavor and floral sketch assigned to the respective smoothie. The shiny, metallic material of the sachets denotes luxury and opulence, which, let’s not kid ourselves, everybody wants to get their hands on.
TUSOL WELLNESS created all-in-one meal + supplement replacement smoothies designed with clean, lab-tested ingredients to boost energy, weight loss, and collagen in one, simple, daily step.
TUSOL tasked ANOTHER with creating a three part packaging system. Sachets for each of the 5 smoothie flavors, a box that could hold 5 sachets, and a box that could hold 20 sachets.
They wanted each element to feel luxurious. It was important that we design something that the user would feel ok having out on their kitchen counter. It was also important that each flavor be easily identifiable, and easy to retrieve from their boxes.
The hero ingredients for each flavor directed both the color and the botanical illustration on each sachet. The boxes were custom-designed to perfectly fit the sachets, and each box features a gold foil logo and an embossed heart illustration. The brand is excited to explore sustainable packaging options for their subscription model in 2021.