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dr.blet's Packaging Showcases A Comforting Visual System

by Chloe Gordon on 12/07/2021 | 2 Minute Read

Based on visual systems, dr. blet's packaging helps consumers understand the function of the production without having to dig too deep. Designed by Kwangmyung Lim, Hyeonmo Kim, and Leesung Hwang, the packaging focuses on the use of color and essential visuals that help create a professional yet functional system. It's simple, crisp, and clean, creating a welcoming aesthetic that's comforting for anyone encountering trouble in their daily lives.


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Overview

dr.blet is a women's health functional food brand that takes care of discomfort in daily life.

To renew the existing brand and build a new brand identity, we developed a logo type, color, and key visual system.

Challenge

We focused on improving consumer awareness of existing health functional foods that give an old-fashioned impression due to the characteristics of the product. To improve this, we aimed to deliver an experimental image of the direction dr.blet wants to move forward and a visual image to highlight the professionalism of health functional food

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Solution

In order to intuitively express the single functionality of each product, such as Princein, Pooeng, Skin Barrier, and Inner Vita C, we have created a Key Visual System and a Layout System that is easy to expand products. The Key Visual System "Form", developed with the motive of the single functionality of the product, was developed for universal use in a flexible form, and applied to the packaging system to deliver a consistent brand identity.

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