Once again, itâs that time of year again where color wizards and walking swatch book Pantone unveil their 2022 Color of the Year.
And this year, itâs none other than PANTONE 17-3938. For those of you who havenât memorized the Pantone library, thatâs Very Peri. You also wouldnât have found this new shade of purplish-blue until todayâthatâs because, for the very first time, Pantone especially created a new shade for 2022âs Color of the Year festivities.
Described as âââa dynamic periwinkle blue hue with a vivifying violet-red undertone,â Very Peri is intended to be future-forward, optimistic, and a celebration of all things creative. Basically, the same color some of the cool kids in your high school art class were wearing (unless they were head to toe in black, to which we say, I see you, goth pals).