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Featured image for Fragrance 'Eilish By Billie Eilish' Is Packaged In Urbane, Sustainably-Minded Boxes

Fragrance 'Eilish By Billie Eilish' Is Packaged In Urbane, Sustainably-Minded Boxes

by Rudy Sanchez on 12/06/2021 | 1 Minute Read

It was only a matter of time until Grammy-award-winning artist Billie Eilish had her signature fragrance, and "Eilish by Billie Eilish" features a striking bottle and a box made of sustainable materials.

Described as having a scent like a “warm embrace,” the perfume comes in an amber bronze-colored bottle bust featuring Eilish’s favorite body parts, the collarbone, neck, and back. One side of the bottle comes embossed with the singer’s signature and “Billie Eilish” underneath.

Editorial photograph

The box comes in a matching metallic color with a design from Diamond Packaging made with BillerudKorsnäs CrownBoard Prestige stock, picked for its strength, printability, formability, and sustainability. Additionally, Hazen Paper’s Envirofoil makes graphics stand out and ultimately selected for its recyclability alongside paper. Diamond Touch matte coating gives the box a premium tactile feel, and the UV gloss coating on the back provides an elegant contrast. Multi-layer embossing in the matching amber bronze strengthens the overall sophisticated character of the packaging.

Diamond Packaging’s designed cartons get made with 100% renewable wind energy in a facility that is both Zero Waste to Landfill (ZWL) and Scope 1 and 2 carbon neutral.

In addition to having an environmentally-friendly outer carton, the scent itself is vegan and cruelty-free, reflecting Eilish’s lifestyle and beliefs.

Editorial photograph

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