Fragments' Packaging Inspired By Raw Materials Feels Utterly Grounded
by Chloe Gordon on 12/21/2021 | 1 Minute Read
Sometimes, all a product needs to shine is minimalistic labels and a clear bottle to let the product's delicious color shine through. Fragments is a perfume brand that does just that; not only does the simple typeface pair well with the cream label, but the showstopping black cap adds a vital element that grounds the whole design.
As part of a new artistic direction project on the theme of "raw material", we produced the series "Fragments" in collaboration with the photographer Adrien Sgandurra
- Art Direction & Design: Studio format