During COVID, Tom Bannister, who happens to be married to the well-known influencer Eva Chen, was on a public search for the perfect granola. Instead of continuing his quest, however, he created his own.
Designed by The Working Assembly, the packaging feels down to earth, just as granola should. Despite being dubbed Birkin of Granoloas,” the approachability is appreciated. Through kraft detailing, straightforward typography, and colors reflective of the flavors within, this granola is a ten in more ways than one. The brand unfailingly releases 4,000 batches of an exclusive flavor every month.