Fried Donut Brand Pan-Pan's Packaging Is Quite Cheeky
by Chloe Gordon on 12/16/2021 | 2 Minute Read
Cobalt blue is a color that makes packaging pop. It's bold, not overly used, and complementary to any style illustration. Designer Sorawit Opapongphun cleverly utilized cobalt in the cheeky design for fried donut brand Pan-Pan. Because the brand's products are unique, creating unique packaging to follow suit was clever and brave. The product's shape accentuates the packaging and allows the tasty treats to speak for themselves.
“Pan-Pan” is the Fried Donut brand , Unique with different type of topping such as Takoyaki, Hokkaido milk, Mala.
The task from the client is to design a brand new logo and mascot in the retro Japanese style, So I decide to choose the cute little boy with curly afro hair which similar to the shape of Donut as the mascot adding with chubby Japanese text for logo use.
I used the boy as the main element of the design, Play with the shape of donuts to add cuteness and fun to the product, Moreover the packaging use different expression on each side "Smily face" and "Yummy face".
- Designer: Sorawit Opapongphun