From the hyper-competitive world of e-commerce to crowded brick-and-mortar shelves, smart packaging can make all the difference in the world. It’s a brand ambassador and, quite often, the first touchpoint for consumers.
And it’s not always about what “pops.” Sure, shelf-impact is crucial, but more than anything, effective packaging must be honest, authentic, and a reflection of how your product makes consumers feel. Colors, finishes, materialsâthere’s lots to consider. Let’s explore some of the more crucial details.
