Parlor Cay Rum Taps Into The Handcrafted Aesthetic

Designed by the international branding and package design studio Chad Michael Studio, Parlor Cay Rum’s packaging is intentionally rough around the edges. Because Parlor Cay is made from scratch, the label is rustic-inspired, giving off a handcrafted aesthetic. The light green paired with the black color system creates an earthy yet balanced feeling, and the typography is island-inspired without being cliche. This is a packaging system well thought out yet not overdone.