JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Dieline Decoded: Abrogatto 18 with Alejandro Gavancho - Presented by Neenah Paper

by Jessica Deseo on 11/09/2021 | 2 Minute Read

On this episode of Dieline Decoded, Alejandro Gavancho and Mattais Court will decode the design process behind one of their Dieline Award-winning brands: Abrogatto 18, a brand of premium, ready-to-drink, small-batch bottled cocktails. Join us for a revealing behind-the-design case study, followed by Q&A with Alejandro and Mattais

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Ready To Drink Cocktails Never Looked So Stylish Thanks To Abrogatto 18

Some people show up to a party in a statement piece, but what if you showed up to the party with a statement cocktail? Now, you can thanks to these sleek, stylish, Negroni cocktails that come ready to drink. Abrogratto 18 is a brand of premium, ready-to-drink bottled cocktails. As it is a small company, they have chosen to create collections of small batches of classic cocktails, the first one being Negroni. 

The visual identity of Abrogratto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. Afterwards, the packaging was designed, which was inspired by the name of the brand and history of alcoholic drinks around the world.The design had to be sophisticated and classic but adapted to a contemporary context and in line with the values of the brand: premium and meticulous.

Editorial photograph

Editorial photograph

You may also like