Featured image for "Bnavan" Brand Identity Incorporates Animals Most Genuine Personality

"Bnavan" Brand Identity Incorporates Animals Most Genuine Personality

by Chloe Gordon on 11/09/2021 | 2 Minute Read

Animals' sweet, innocent, and playful dispositions make them universally loved. Because of this, Bnavan's packaging, designed by Stepan Azaryan, Mane Budaghyan, and Elina Barseghyan, incorporates animals' most authentic personalities. In addition, the illustrations not only showcase the animals, but they interact with the ingredients found within each package. And, the quirky offset logo brings the packaging together through a playful yet professional aesthetic.

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Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand.

Having the story of this common problem we have discovered a story in nature:  the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products.

For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers.

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On the one hand, the black and white design is used for affordable printing , on the other hand conveys  primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.

The Direct to Customer sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations adding new stories of Bnavan heroes.

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  • Brand Strategist:: Lusie Grigoryan
  • Brand Strategy Assistant:: Nelly Stepanyan
  • Creative Director:: Stepan Azaryan
  • Illustrator:: Elina Barseghyan
  • Graphic Designer:: Mane Budaghyan
  • Photos by:: Backbone Branding & Suren Manvelyan
  • Animation: Sahak Zarbabyan
  • Branding Studio: Backbone Branding


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