Olay Designs Lid For Consumers With Disabilities and Open Sources the Design
by Rudy Sanchez on 11/08/2021 | 2 Minute Read
According to the World Health Organization (WHO), about 15% of the world’s population lives with a disability. Yet much of the world’s packaging is designed with few considerations of the needs of these consumers, with the beauty industry being no exception. Olay has taken a step towards addressing the needs of disabled consumers, announcing its Easy Open Lid.
The Easy Open Lid has been designed to assist consumers with various conditions, like vision impairment, joint pain, dexterity issues, and limb differences. Features include a winged cap, extra grip lid, a high-contrast label, and Braille text reading “face cream” on the top.
To make the Easy Open Lid available to as many folks with disabilities as possible, Olay has open-sourced the lid’s design. Anyone can download the CAD file from Olay and 3D print the top or even modify the design to better address a particular disability, free of charge and with no licensing restrictions.
“We were honored to work closely with a passionate group of people to bring this Easy Open Lid to life,” Chris Heiert, senior vice president of Olay, said via press release. “As a global brand, it’s our responsibility to ensure that ALL consumers have access to products that serve their needs and fit seamlessly into their daily lives. But we can’t do it alone, which is why we’ve chosen not to patent this lid and rather share the design widely with the beauty community. Our hope is that others will join us in our efforts in making products more accessible for everyone.”
Easy Open Lids are free with purchase at Olay.com/opentochange. The lid design file can also get downloaded on the same webpage.
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