Kingdom and Sparrow had a challenge on their hands when creating the packaging design for the Crusty Juggler. Finding the perfect balance between quirky yet not novelty is easier said than done, but the equilibrium was perfected through monochromatic elements, imperfect elements, and typography reminiscent of tattoos. Nevertheless, the character and personality aren’t lacking, and the overall design is grounded through the efficacious black seal wax.
The Challenge
