DIELINE AWARD WINNERS REVEALED

Don Chepe Cannabis Is As Luxe As It Is Wholesome

by Chloe Gordon on 11/04/2021 | 1 Minute Read

It's easy for cannabis brands to package their products with stereotypical tropes. Don Chepe, however, is a cannabis brand that went in a drastically different route, beautifully. Designed by Pavement, Don Chepe's packaging is luxe, sophisticated, and highly intricate. While complex, the packaging is still approachable with a wholesome attitude about it. Do you know that fine line between cocky and confident? Well, Don Chepe has perfected that line.


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Created by House of Brands California, Don Chepe seeks to bring only the finest cannabis products of the highest quality to discerning enthusiasts. The team at Don Chepe believes in this simple truth - cannabis is a gift, and for them, a gift is only a gift if it’s worth sharing. With that mantra in mind, a highly-adorned brand identity was crafted featuring custom gothic lettering and a monogram style crest. These elements are then intricately gold foiled with multi-level sculpted emboss. This brand exemplifies confidence; it is a calling card for the indulgent which begs to be shared proudly amongst good company.

Editorial photograph
Editorial photograph
Editorial photograph

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