OffLimits News: Innovative Cereal Box Design
by Chloe Gordon on 11/23/2021 | 2 Minute Read
Cereal is always packed in oversized boxes, and, if you're anything like me, by the time the cereal is finished, it's already stale. So to combat the unnecessary food waste, OffLimits has created a single-serve box that doubles as a bowl. The brand's bold personality shines through with the bold logo and playful colors, plus the colors evoke the flavors of the cereal within. Full of charm and edible with ease, I see a future of single-serve cereal boxes coming soon.
OffLimits is the offensively delicious cereal brand and band of mascots that are here to give you permission to eat cereal again! Each of the four flavors—Strawberry, Pandan, Coffee, and Cinnamon—are plant-based, gluten-free, and lightly sweet with no artificial ingredients.
While there is an entire grocery store aisle dedicated to cereal boxes, single-serve boxes are decidedly missing from the selection. Following the successful launch of their Big Boxes (and branding designed by Pentagram) in 2020, OffLimits new 1.5oz mini boxes include updated visual elements and a unique tactical design that allows the cereal to be eaten directly from the box.