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Yoi All Good Probiotics

by Chloe Gordon on 11/22/2021 | 3 Minute Read

Probiotics are one of the best things you can do for your body, and, Yoi is a probiotic plant milk with a packagings system that will infuse your day with a pop of joy. In Japanese, "yoi" translates to "good," which, by the looks of these bottles, there's nothing bad about this drink. Designed by Herefor, the packaging emits a sense of lighthearted confidence that showcases the drink's flavors and functions in a digestible way. Plus, who can deny those playful colors? Adorable.


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Yoi means "good" in Japanese and this cultured, tangy, pre- and probiotic plantmilk beverage made with pops of fresh fruit, nuts and seeds is just that and so much more. Super Yoi, if you ask us. So when founders, Ellie and Tosh, approached Herefor to build the brand identity and packaging design system we said ‘&*!# yes!’ and then cheers’d with some Yoi. 

Upon setting out to build the brand, we knew we wanted to showcase the fact that Yoi is made from real, whole ingredients – all of the good stuff, and none of the bad. Beyond that, we knew we wanted to make the functional benefits clear and understandable but also, you know, fun! So we developed a brand mark that embodies uniqueness and character, while still delivering on confidence; an illustration style that dials up the realness of the ingredients used; and a playful typography system that makes Yoi especially approachable. The end result is a vibrantly colored, flexible system that brings forward the details of the product offering and transports our customer into an engaging world of best-for-you ingredients that deliver on function and taste. 

“We are so happy we had the opportunity to work with Herefor Studio to launch our new brand. They are amazing to work with and came up with incredible design options. We’re thrilled with the new look and feel. They made what can sometimes be a difficult and stressful process so much more fun! We look forward to continuing to work with Herefor as we grow!” Ellie Wells, Co-Founder, Yoi.

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