TruFru's Packaging Matches The Quality Of The Chocolate-Coated Fruit Snacks
by Chloe Gordon on 11/18/2021 | 3 Minute Read
Recently dropped at your local Target, TrüFrü is a better for you snack brand that's making waves in the industry. At the core of it all, you'll find your favorite fruit, each one coated in delectable, delicious, and dangerously addicting chocolate.
With packaging designed by TDA Boulder, the branding reflects the brand's mission of delivering the highest quality best-tasting bites. The packaging reflects the flavors, vibes, and quality through bright colors, oversized typography, and photography that showcases the deliciousness within. Simply, the packaging is easy to digest through a well-defined layout and gorgeous color palettes.
Trü Frü is changing the way America snacks one satisfied craving at a time. With the launch of their new PiñaColada, White Chocolate and CoconutCovered Pineapple snack. Bringing you the comfort of sitting on a beach resort to your homewith this new tropical flavor. At only 70 calories per serving this pop-able, better-for-you, hyper-chilled pineapple snack will instantly transport you to your favorite beachside paradise.
Now is your chance to have a Piña Colada with no guilt. TrüFrü Piña Colada broke all the indulgent better for you snack rules. It starts with a perfectslice of pineapple fully ripened, then immersed in a premium blend of white chocolate and roasted coconut before hyper-chilling it in our chamber of frozen freshness.Our proprietary TruFru Hyper-Chilled process locks in nature’s vine ripened fruit indulgence.
“Trü Frü will only ever be as good as the fruit at the center of it all. We travel the globe for this. For Pina Colada our star is the best Costa Rican Pineapple, picked at the peak of ripeness. After that it is all about the pairing. Pairing matters.
We want the chocolate to compliment the fruit, never dominating. With Pina Colada we had tried dark chocolate but it didn’t come acrossreally clean until one of our fans suggested a white chocolate and coconut pairing. Once we were able to solve the layering and mixing of that pairing with the juicy slice of pineapple we were golden.”said Taz Murray, Co-Founder of TrüFrü.
This award-winning indulgence is dropping exclusively at Target stores nationwide on 10/15/21 in the frozen dessert aisle. Stop at your nearest Target to grab your new favorite tropical fruitsnack to relive the summer, beachside days in the comfort of your cozy home. You can indulgeyour tropical taste-buds with Trü Frü’s latest award winning Piña Colada sensation.
- Branding and Packaging design studio: TDA Boulder