CHOMP! might be a brand that’s made for sweet tooths, but the thing about this brand is that it isn’t sugar coating anything. Instead, through bold typography, extremely bright colors, and illustrations that make an impact, this brand is uncovering inconvenient truths through a powerful brand messaging system. It’s refreshing to see a brand take a stance on something serious yet do so in a lighthearted way. The difficulty of accomplishing this isn’t missed on us, and the sharp bravery is cherished.
Chocolate. It can be a mucky business, exploiting our sweet tooth and our world alike. Tired of the titans of treats sugarcoating the industryâs inconvenient truths, CHOMP! partnered with Hunger Craft to build a brand that bites back.
