Louisville, Kentucky-based international pizza chain Papa Johns wasnât going to let 2021 end without unveiling a logo, look, and new store design as it moves ahead and away from its founder and former chief papa John Schnatter. The brand refresh emphasizes premium ingredients, streamlines the pizza chainâs look, and the restaurant design makes significant changes reflecting how Papa Johns’ customers order pies.
The logo, designed by agency Su Mathews Hale, removes the green border and âpizzaâ banner up top, as well as eliminating the apostrophe from âJohnâs.â The new wordmark now reads âPapa Johns,â set in the updated red, from the new color palette that the brand says is inspired by its pizza ingredients. The pared-down logo makes it more extensible and easily presented stacked, stretched, or in physical spaces such as store signage or pizza boxes, and digitally on its app and social media.
