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Bean So Good | CNY Coffee Collection Year of the Tiger

by Chloe Gordon on 11/12/2021 | 3 Minute Read

This year is the year of the tiger in the Lunar New Year. Inspired by the fact that the tiger hails from the cat family, designer Lung-Hao Chiang created the packaging for coffee brand Bean So Good with the cat at the heat of the design. The use of graffiti-inspired illustrations and warm colors creates a relaxing visual identity that's sure to bring a year of calm, positive attitudes to consumers.

Furthermore, keeping the design minimal, showcasing only important aspects, creates a packaging system that wonderfully relies on the visuals and nothing more. As a result, this coffee brand makes a showstopping impact, sure to inspire consumers to live life in a more relaxing state, just like cats do.


The Lunar New Year is the most important holiday for Chinese people all over the world. No matter how difficult life is or how many troubles they have, they will be healed in the atmosphere of the Lunar New Year, full of blessings and warmth during the New Year.

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However, under the influence of COVID-19 in recent years, many changes have taken place in our lives and social operations, and people are also in a depressed state of mind. Smile and a sense of humor are especially important to us at this time. I look forward to this year. The Chinese New Year packaging design concept combines more fun and humor. The overall design can bring consumers a relaxed and happy intuitive feeling. The casual graffiti style is retained in the illustration design, and the excessive structure such as rationality and geometric style is reduced. , Scientific graphic design, to keep the packaging design in a childish, design presentation that will make consumers feel happy.

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The packaging design minimizes unnecessary information, hoping to make the cover image simple and simple, so that consumers can simply and intuitively feel the impression of the Chinese New Year (the year of the tiger), despite the different languages and cultures, but through simple graffiti Design, we can all feel the warmth and love of each other.

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Since this year is the Year of the Tiger in the Lunar New Year, the concept of tiger is interpreted as a cat of the cat family in the character graffiti design, combined with the image of a lucky cat, which symbolizes the blessing and wealth for consumers, and also combines people’s laziness towards cats. Enjoy the impression of such postures, and wish everyone a leisurely and relaxing Chinese New Year.

In the new year, we hope that we will be able to maintain a normal mind to face all the unknown challenges, bring more warmth and love to each other, and reserve the time to enjoy a good cup of coffee in the busy life and challenges, cheers!

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