There’s a fine line between good and evil in every aspect, setting, and arrangement. Gaslighter is a wine that’s cutting through all the lines and shaking up the wine industry. With packaging designed by Makers & Allies, Gaslighter wine is edgy, bold, and indeed a conversation starter. Often, wine labels strive not to make a bold statement, but this one refuses to be anything but courageous. Through matte black details, unique geometric shapes, and essentially zero colors, Gaslighters is moving the wine industry in the right direction, proving that sometimes it’s worth it to be adventurous.
If only there was a clear line between the sane and the insane. If only we could always know where we stood between truth and lie-lie-lie-lie-lies. Gaslighter is wine for anyone fed up with the gaslighters, the deniers. Those that refuse to let the wool be pulled over their eyes. And from our edgy and innovative packaging, surreal web experience, provocative photo & video, and building a community of badasses on social, creating a world for this brand to exist in has been a wild ride, but one we’d gladly go on again and again.
