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Limited-edition Lucky Charms are Back Thanks To LOVE

by Chloe Gordon on 10/06/2021 | 2 Minute Read

While not scientifically backed, it's well known that most people enjoy the marshmallows more than the cereal pieces in Lucky Charms. The perfect texture, the incredible sweetness, the magical shapes... how could you not love them? Creative agency LOVE, based in Manchester, was again tasked with creating the packaging for everyone's favorite marshmallows. The sweet little pouches are sure to insight as much magic as the treats within, and it only makes sense to have the oversized illustrations taking over the front of the bag.


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Manchester-based creative agency LOVE was once again enlisted to update this year’s packs to spark excitement among the brand’s cult following. Based around each of the iconic charms, LOVE created a vibrant design that’s just as fun, magical and delicious as the sweet treats inside.  

Now a firm favourite every year, fans will only have a limited time to pick these up.

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Editorial photograph
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Editorial photograph
Editorial photograph
Editorial photograph

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