Dieline DECODED Webinar Series, On-Demand Webinar

Dieline Decoded: Rebranding Häagen-Dazs with Chase Design Group

by Jessica Deseo on 10/04/2021 | 1 Minute Read

Episode 4 of DECODED:

Rebranding Häagen-Dazs with Chase Design Group

On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer's Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign live case study, followed by Q&A with Jon and Rachel.

Dieline Decoded Ep 4: Rebranding Häagen-Dazs
Original Air Date: Thursday October 7, 2021
Time: 10:00 AM PST
Duration: 60 minutes

WATCH NOW: Rebranding Häagen-Dazs with Chase Design Group

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Dieline Decoded: Rebranding Häagen-Dazs with Chase Design Group

Episode 4 of DECODED:

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