Dieline Decoded ON-DEMAND: Rebranding Häagen-Dazs with Chase Design Group
by Jessica Deseo on 10/04/2021 | 1 Minute Read
Episode 4 of DECODED:
Rebranding Häagen-Dazs with Chase Design Group
On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer's Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign live case study, followed by Q&A with Jon and Rachel.
- Dieline Decoded Ep 4: Rebranding Häagen-Dazs
- Original Air Date: Thursday October 7, 2021
- Time: 10:00 AM PST
- Duration: 60 minutes
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