Dieline DECODED Webinar Series, On-Demand Webinar

Dieline Decoded: Rebranding Häagen-Dazs with Chase Design Group

by Jessica Deseo on 10/04/2021 | 1 Minute Read

Episode 4 of DECODED:

Rebranding Häagen-Dazs with Chase Design Group

On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer's Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign live case study, followed by Q&A with Jon and Rachel.

Dieline Decoded Ep 4: Rebranding Häagen-Dazs
Original Air Date: Thursday October 7, 2021
Time: 10:00 AM PST
Duration: 60 minutes

WATCH NOW: Rebranding Häagen-Dazs with Chase Design Group

Jessica Deseo

Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.” In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.” While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.