Dieline Decoded ON-DEMAND: Rebranding Häagen-Dazs with Chase Design Group

by Jessica Deseo on 10/04/2021 | 1 Minute Read

Episode 4 of DECODED:

Rebranding Häagen-Dazs with Chase Design Group

Editorial photograph

On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer's Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign live case study, followed by Q&A with Jon and Rachel.

  • Dieline Decoded Ep 4: Rebranding  Häagen-Dazs
  • Original Air Date: Thursday October 7, 2021 
  • Time: 10:00 AM PST
  • Duration: 60 minutes

WATCH NOW: Rebranding Häagen-Dazs with Chase Design Group

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