Featured image for Plot Wines Goes Against The Stuffy Wine Stereotype

Plot Wines Goes Against The Stuffy Wine Stereotype

by Chloe Gordon on 10/29/2021 | 3 Minute Read

Take a glance at Plot Wines, and the first thing that comes to mind is funky and psychedelic vibes. Perfect for two partners who met while DJing a series of parties together and had a shared love of funk and disco. This shared love was the starting point for the creative direction of their brand. The branding identity was created to contrast "stuffy" and "egotistical" wine estates. Through warm, friendly, and nostalgic elements, the brand has succeeded. Furthermore, the name 'Plot' refers to the brand's practice of acquiring grapes from different plots of land and growing partners – changing their list of wines every year. To acknowledge this fact, each label design incorporates parcel-icons of properties where the grapes are sourced from. Nothing about the branding of Plot Wines is stuffy, and for that, we appreciate the details.


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Plot wines are a reflection of where they come from and have been guided, not forced, to their final state. The name ‘plot’ is a reference to the approach of sourcing grapes from different plots, with an ever-changing roster of partner growers across the valley – a practice a lot of wineries use, but Plot is a brand that celebrates it. The identity makes use of actual land parcel icons that appear on each label.

With dreamy retro vibes, and a minimalist approach, Plot uses nostalgic type, copy, graphics and photography to connect to an audience who share a love for new-world wine and nostalgic escapism.

This unique Okanagan micro-winery had an opportunity to launch a brand, but without the benefit of a physical location for guests to visit and taste. This restriction meant the brand would have to lean harder on digital strategy and ecommerce. The other and perhaps more important constraint was that not being a traditional estate meant no steady supply of grapes...

Using minimal intervention and a low-tech approach, Plot wines are a reflection of where they come from and have been guided, not forced, to their final state. The name ‘plot’ is a reference to the approach of sourcing grapes from an ever-changing roster of partner growers across the valley – a practice a lot of wineries use, but Plot is a brand will celebrate it. The identity makes use of actual land parcel icons on each bottle, and varietal. In a distinct retro-vibe, but with a minimalist approach, Plot uses nostalgic type, copy, graphics and photography to connect to an audience who share a love for new-world BC wine, and nostalgic escapism.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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