Decidedly moving the design in a more thoughtful direction instead of utilizing superficial details, design agency Regular Practice created the packaging for Herbowski thoughtfully. As a result, the bottle for the product is elegantly simple, placing only the necessary information and nothing more yet in a way that’s both sophisticated and polished. Within the packaging world, white space is often overlooked; this design from Regular Practice proves that white space is unquestionably rarely a wrong choice.
Herbowski’s story is one found between the worlds of chemistry and history; laced within the childhood memories, slavic tales and Banya rituals of the founder’s past, alongside the entrepreneurial resolve and technical mastery of her practice. Our challenge was marrying these two realms to form a single poetic narrative, and in doing so bringing the true spirit of the brand to light. Working across the identity, packaging, labeling, and creative art direction, our structural branding system favours texture over trimmings; championing the tactility of thoughtful and recyclable materials over flippant decoration. Unified with a single colour, the identity brings together the variance of its vibrant history to embody a wholly unique and elegant brand worthy of the story it tells.
