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Doritos Twisted Lime Bag Inspired By Symbols Of Secret Societies

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Last year, Doritos introduced a new flavor of its signature tortilla chip called Twisted Lime. The chip had a tangy, citrusy taste with a bit of heat and a hint of ranch. Although a limited release, customer feedback was strong enough that Doritos offered it in limited numbers since its initial release. 

The snack brand has brought back Twisted Lime once again and is getting the word out with some slick promotional kits featuring a unique bag shape.

The theme of the packaging plays on secret societies like Skull and Bones and Illuminati, exclusive social and fraternal organizations that hold their customs and traditions strictly private, and as such, are the inspiration for ominous conspiracy theories. Skulls and pyramids with eyes, long symbols used in secret societies, sit with more triangle-shaped graphics, lime wedges, spiders, and webs, to round out the whole Halloween vibe. Pins also get included inside the box, a long-term memento that will outlive the lime-boosted snack attack.

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